Jackson Safety Product Series

I had been on a couple tabletop Food shoots with our cinematographers and learned firsthand the importance of pairing the “right” surface and the “right” dressing for those surfaces. So I kind of borrowed from that approach and supplemented food with industrial subject matter. Our producers did a great job sourcing scrap metal and materials I could combine day-of. That was sort of its own “setup”, and around that setup would be these other “lifestyle / application” setups where the safety gear would be worn while a model would demonstrate an industrial tool being used.

I wanted these to “cut through the noise” of typical lower-budget product videos, and drew some inspiration from other speed ramp videos to conceive the opening shot for each video.  The client (Surewerx) wanted something "edgy" to juxtapose the Brand Anthem piece. It was a bit of a leap of faith to try what I presented, but I think presenting products like that in a novel way paid off. Bobby crushed it with the gimbal.

It was a logistics challenge to arrange for actors and real welding / torching / cutting sparks to be strewn about. I really did not want to chance training our models with something like that, so we staged our electrician out of frame and had a much safer experience.

The location we rented was so ideal for a "station-based" approach for all 5 of the videos. Much was pre-conceived, but there was a bit of adjusting on the fly too.